Ben Wallis

Managing Director

At 44 years old, Ben was born and grew up in the Hertfordshire town of Ware. Educated at Priors Wood School (Ware) and Simon Balle School (Hertford), He left the University of Hertfordshire in 2002 with a Diploma in Sports Management.

Ben is a keen sportsman and has grown up participating and enjoying the benefits of both elite and recreational
Sport. He managed to represent Hertfordshire in every sport in which he participated, up to the age of 18 and beyond in the cases of Basketball and Cricket.

He has over 22 years’ experience within Sports & Community Development and Educational environments, as a Local Government and National Governing Body Development Manager, Extended Services Cluster Manager, Qualified Sports Coach, locally trained QiSS Critical Friend, Apprentice and Coach Education Tutor/Assessor.

Ben has worked in a variety of environments, including Schools, Children’s Centres, Local Community Partners &
National Partners. Through this, he has hands-on experience of the ways that Sports, Physical Activity, Extended
Learning and Study Support provision can impact on children, young people, adults and families.

He became involved in Coaching Sports over 25 years ago, gaining qualifications in a number of sports, which is where his passion for Sports Development and the development of activities within the community comes from. Ben currently coaches Cricket at both Junior and Senior level with various organisations and has been Head Coach of Baldock Crusaders Netball Club’s First team team for the past 7 seasons.

During this time, he has been involved within the senior leadership teams of a number of organisations from Clubs to Schools to Local Authorities & National Governing Bodies.

“My passion for sports coaching and development continues to grow, delivering within education and within the community. The experience that I have been able to gain from the fantastic coaches that have coached me throughout my playing career is only useful if it is taken notice of and passed on to the next generation of athletes. Now more than ever, it’s so important to realise the impact and benefit that sport and physical activity has on developing the whole child or athlete for life – we don’t just coach the sport, we coach and develop the individual.” 

“Also having 22 years of sports development experience allows me to offer advice to sports clubs and other organisations to support them to deliver the best programmes that they can and want to offer.”